question: can players without goggles view the 360 VR content?
simple answer : yes.
longer answer : the content can be played in a modern web browser and navigated with a mouse as it plays, much as people explore “photospheres” or “interactive panoramas”.
http://elevr.com/ — view web-based 360 video on the homepage. Be sure to activate audio (speaker icon in lower left of video frame).. explore by moving the mouse to pan the video
http://www.conditionone.com/ — this one is a little more primitive, but still gets a bit of a feel for it. scroll down to where it says “don’t have an oculus rift?” hit play, then hit the full-screen icon. move your mouse around as it plays.